Day 11: Welcome back to the 25 Days of Marketing! Many people have a love/hate relationship with social media but I believe it all boils down to how you utilize the tools. There’s so many of them right and they each have their own methodology and best practices. The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services.

Top 5 best practices for SMM are:
1. Don’t use every existing platform
2. Research and claim your handles and usernames before they’re gone. Even if your idea isn’t completely flushed out, start securing your name now. Grab it before it’s taken and if it is, consider a variation of it or something easy for consumers to search.
3. Post content that adds value
4. Be Consistent.
5. Be Authentic! Be yourself and the community will come. Be fake and people will call you out and second guess working with you.