What is social media marketing course?
About this course:
This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company’s traditional integrated marketing strategy.
What do you learn in social media marketing?
You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
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