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Caroline Webb is the CMO of The Royal Mint, a 1100 year old organisation that makes the UK’s money. But they do much more than that. Find out how marketing helps.
In this episode we discuss:
1. What the Royal Mint is
2. What it’s like being CMO of a brand with 1100 years of history while still innovating
3. Being shortlisted for the Data Driven Marketing award with Sky, Superdrug and TalkTalk
4. What’s changed in marketing teams over the last decade
5. Discussing how radio was first used in retail sales
6. How ideas develop at the Royal Mint
7. Lessons from a career in marketing
8. What jobs Caroline is currently recruiting for
9. Book recommendations
*Important Links*
Current jobs available at Royal Mint https://www.royalmint.com/careers/
Platinum Jubilee coins https://www.royalmint.com/our-coins/events/the-queens-platinum-jubilee/
And if you want to visit The Royal Mint in Wales https://www.royalmint.com/the-royal-mint-experience/
*Book Recommendations*
Nudge by Richard H.Thaler & Cass R Sunstein https://www.amazon.co.uk/dp/0241552109/ref=cm_sw_r_as_gl_api_glt_i_3PBEFDT51VAPN38V8GK5?linkCode=ml1&tag=eximomarketin-21
Power of Introverts by Susan Cain https://www.amazon.co.uk/dp/0141029196/ref=cm_sw_r_as_gl_api_glt_i_3ARSPP9GPN1FWP8X4EJP?linkCode=ml1&tag=eximomarketin-21
Power of Moments by Chip Heath & Dan Heath https://www.amazon.co.uk/dp/0593079264/ref=cm_sw_r_as_gl_api_glt_i_D97ZK3747ZWK5X9SWAEH?linkCode=ml1&tag=eximomarketin-21
*Digital Marketing Strategy Course*
My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249.
It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.
Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy
*Caroline Webb*
Caroline joined The Royal Mint in June 2021 as Chief Marketing Officer and is accountable for elevating the brand to engage customers and support growth.
Caroline leads the strategic marketing, communications, insights and product development teams – ensuring that brand sits at the heart of decision making, and delivers our promise as The Original Maker.
Vastly experienced in marketing and product proposition, Caroline brings insight and expertise gained at leading consumer brands including Oak Furnitureland, TM Lewin and BAA Retail.
Caroline on LinkedIn – https://www.linkedin.com/in/carolinewebb99/
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
*Andi Jarvis*
If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
