Stop thinking about becoming a thought leader and start thinking about becoming an expert. What’s the difference? An expert creates content that solves problems. An expert sources ideas for his/her content from clients. Solving problems should be the focus of your content.
On this episode of the Inside BS Show, Dave Lorenzo, The Godfather of Growth, helps you with your content marketing strategy.
00:00 This Content Marketing Strategy Makes You an Expert
01:02 Demonstrate Expertise by Creating Content That Solves Problems
01:53 Speaking Engagements are a Great Way to Demonstrate Your Expertise
03:50 Publishing Makes You An Expert if You Write about Client Issues
05:14 Being Featured in the Media is an Excellent Way to Be Viewed as an Expert
07:00 Connect Your Clients to Each Other and You’ll Be Viewed as an Expert
👉WHAT TO WATCH NEXT👈
Consultative Sales Videos: What is consultative sales? How do you do it? Watch these videos:
👉 GET YOUR FREE GIFT FROM DAVE
WORK WITH DAVE LORENZO:
USA Telephone: 1-786-436-1986
Dave Lorenzo is The Godfather of Growth: He helps you shorten the sales cycle and deepen relationships with your clients. Dave works with professionals and business leaders to increase revenue and client lifetime value.
If you are ready to take your high-ticket business from GOOD to GREAT – reach out to Dave today.
Dave Does 3 Things:
👍 He helps business leaders shorten sales cycle (close deals quickly) and deepen relationships with existing clients (make more money without cold calling).
💪 Dave also helps professionals start, grow, and revive coaching and consulting practices.
😌Dave Lorenzo develops customized sales acceleration academies for Professional Firms and FORTUNE 500 companies.
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