“Get Different” by Mike Michalowicz pushes back against the notion of so-called “better” marketing. Small businesses often try to one-up their competitors by marketing in more or less the same way as everyone else. Just a little MORE, or a little BIGGER, or a little SHINIER, or a little FUNNIER. But at a glance, a lot of this small business marketing starts to all blur together.
Especially in today’s world of constant stimulation and distraction, how are you going to turn someone’s head and compel a prospective customer to stop for just a second and take a closer look at what you have to offer?
In “Get Different,” Mike Michalowicz presents the DAD Framework to help you design a marketing plan that will Differentiate your business, Attract customers, and Direct them to take the next steps required to ultimately get you more money in the bank.
The book is entertaining and filled with actionable advice. I unpack some of the key ideas in this video, but I would definitely recommend you picking up a copy of your own. It is a highlighter-worthy addition to any entrepreneur’s bookshelf.
Check out the book and unlock some free resources at https://gogetdifferent.com/
And learn more about me at https://selfemploymentsidekick.com