Something funny happened to me this week: TWO separate entrepreneurs asked me the same question at different times. I figure they’re probably not the only two business owners looking for the answer.
Both asked what I mean when I say, “intentional videos”? I’m constantly telling the women I coach to create their business videos intentionally – and for good reason. But, if they don’t know what I mean by that, they can’t very well do it, can they?
Before I explain what I mean by it, let me tell you why it’s so important.
Often we can get into the trap of creating content simply for content’s sake. We succumb to the ‘shoulds’ (as in ‘I should be doing video, I should post a video today’) and that results in creating a video just to check off an item on your to-do list.
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